Marketing Director, EAM
Infor builds beautiful business applications with last mile functionality and scientific insights for select industries delivered as a cloud service.
Results-driven, forward-thinking marketing professional with 6 years of experience in marketing automation, database development, online marketing, content creation and graphic design. Marketo expert with measured success in demand generation, multi-touch nurture programs, campaign testing and optimization, complex lead scoring, and lead life cycle management.Specialties: - Marketing Automation (Marketo)- CRM Administration (Salesforce)- Lead Generation / Nurture Programs- Demographic / Behavioral Lead Scoring- Marketing ROI Analytics- Campaign Optimization (A/B Testing)- Database Development / Maintenance- Email / Landing Page Design
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