Lisa Barker Email Address

Vice President Sales, Hospitality Solutions IBS Software

IBS is proud to be a solution provider offering a variety of different software products for global airlines such as airline reservation, cargo revenue accounting, tour booking, crew and hotel management systems.

An accomplished results driven professional with more than 26 years experience in the Hospitality Industry. Lisa has spent more than half of her career working for established leaders in distribution such as Pegasus Solutions where she led the B2B Sales and Marketing efforts to launch its first internet based distribution platform which became the industry’s largest real time leisure distribution network. Lisa has collaborated with some of the world’s largest Hotel chains such as Starwood and Best Western and leading distribution channels such as Expedia and Orbitz as they developed their first integrations to real time Hotel inventory. Leveraging her earlier success, Lisa joined HBSi where she led Sales and Account Management activities to establish a global network of nearly 200 partners representing the industry’s leading Hotel brands and Distribution channels which catapulted HBSi into the preeminent solutions provider for leisure distribution. Lisa has established a solid track record of establishing a global footprint for emerging distribution technologies by leveraging her ability to balance innovation with operational efficiencies and business growth resulting in “win-win” partnerships and business transformation. Core Strengths/Experience: •Deep understanding of the global travel and hospitality industry and electronic distribution •Leadership •Strong analytical, presentation, negotiation and verbal & written communication •Ability to manage change and operate effectively in ambiguous & fast-paced environments •Solid organizational skills, time management, and attention to detail •Exceptional team player with a passion to succeed and meet/exceed goals & objectives •B2C Electronic Distribution •Strategic Alliances & Partnership Management •Sales Operations and Planning including Budgeting & Forecasting •Building High Growth Businesses •Product Strategy •Business Transformation