Kristye Anderson Email Address

Executive Vice President and Chief Merchandising Officer

Hybrid manages the capabilities of a full design house, providing customers with guidance on fashion trends, original designs, and driving a significant portion of our buyers' merchandising activities. Our customers have come to rely on these services and place significant value on both the company's creative expertise and our feeling for the pulse of fashion and customer trends. With a view of weekly sales reports across more than 90 major US retailers, we possess unrivaled awareness of trending products and successful themes across multiple categories. From the Web to hidden local boutiques, to conducting internal targeted focus groups, our core creative competencies leave no stone unturned in pursuit of relevant trend research and analysis.

Experienced at building businesses and managing profitability while developing cost-efficient strategies. Innovative and accomplished in creating vision and executable strategy for products that capture relevant trends, market share, and strengthen customer loyalty. Track record of building and managing strong collaborative teams capable of operating at a high level of output with lower staff counts. Knowledgable in sourcing, development, design, merchandising and sales.