Senior Vice President of Product Design Men, Boys, Accessories and Brands
Hybrid manages the capabilities of a full design house, providing customers with guidance on fashion trends, original designs, and driving a significant portion of our buyers' merchandising activities. Our customers have come to rely on these services and place significant value on both the company's creative expertise and our feeling for the pulse of fashion and customer trends. With a view of weekly sales reports across more than 90 major US retailers, we possess unrivaled awareness of trending products and successful themes across multiple categories. From the Web to hidden local boutiques, to conducting internal targeted focus groups, our core creative competencies leave no stone unturned in pursuit of relevant trend research and analysis.
James Wolfe is a seasoned designer, merchandiser, inventor and brand builder with over 20 years of experience in consumer products. His strength is creating content, managing supply chain, and securing placement at retail. Over his career James has been successful at creating products that collectively have driven billions of dollars at retail. James continues to lead creative talent through the ever changing retail landscape by encouraging collaboration, instilling inspiration, and promoting innovation.
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