Derrick Baca Email Address

Executive Vice President Licensing

Hybrid manages the capabilities of a full design house, providing customers with guidance on fashion trends, original designs, and driving a significant portion of our buyers' merchandising activities. Our customers have come to rely on these services and place significant value on both the company's creative expertise and our feeling for the pulse of fashion and customer trends. With a view of weekly sales reports across more than 90 major US retailers, we possess unrivaled awareness of trending products and successful themes across multiple categories. From the Web to hidden local boutiques, to conducting internal targeted focus groups, our core creative competencies leave no stone unturned in pursuit of relevant trend research and analysis.