Vice President of Marketing
HumanGood is a nonprofit organization which specializes in senior living, senior housing, long term care and successful aging.
Accomplished marketer, brand strategist and consumer insights leader with a track record of building businesses. CPG marketing foundation combined with extensive digital/ecommerce experience. Expert in creating an acquisition engine that delivers against direct response performance metrics while also building a strong brand. Passionate about understanding consumers in pursuit of marketing success. 12+ years of experience running an in-house consumer insights function as well as making strategy, marketing and product decisions based on those insights. Extensive, hands-on experience running research projects in addition to managing a research team and best-in class research vendors.
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