Roger Pecnik Email Address

National Marketing, Technical and Customer Service Manager

Heatcraft Worldwide Refrigeration is a company that fulfills all your commercial refrigeration needs.

An experienced Sales, Marketing and Product Development executive who leads, articulates and executes innovative marketing strategies. A leader who brings a great deal of proficiency to any role, having led sales, marketing and technical teams across start-up and mature businesses in both local and international markets. A key strength is the ability to identify gaps and align a business to realise market opportunities through development of market models, developing whole of business value propositions and simple tools to execute. Critical in leveraging this strength is working in close cross functional teams all aligned to a well communicated strategic business plan. Specialities: Marketing leadership, Sales leadership, Strategic planning, Market development, Product development, Communication Strategies, Brand and Company Positioning, Digital portfolios, Big Data programs, CRM, Knowledge share programs, initiating and implementing organisational change