Logo of Healthy Directions

Paula Harrell Email Address


Job Title

Executive Director Brand and Product Marketing

Healthy Directions

Healthy Directions, a Helen of Troy company, is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products


Executive Director for two top nutritional supplement brands totalling $80MM in the direct to consumer channel. Responsible for all aspects of brand management from the execution of direct mail marketing packages, online creative, positioning, copy, and results analysis, to the management of product launches, higher level brand strategy, market analysis, budgeting, and financial reporting. Additional 15+ years experience in marketing, management, and product development for $17MM health and wellness division of direct to consumer alternative health products business and nine years experience in vendor management, purchasing, and merchandising in a supervisory role.

Last University
Graduated from Indiana University of Pennsylvania
Based in Washington D.C. Metro Area.

Other people working at Healthy Directions:

Jennifer StonesiferMarketing Director
Steve Farmer*******@healthydirections.com
Michelle RileyVice President, Marketing
Marnina ZweigSenior Brand Marketing Manager
Jessica Payne******@healthydirections.com
Ben TeicherPresident, Healthy Directions
Mark LatchisExecutive Director, Finance and Treasury
Bob KroeningPublisher
Carol GranthamCarol's Creative Workshops
Cathy Jo van PeltVice President Customer Relationship Management
Matt KinnahanVice President of Strategy, Analytics and Digital Commerce
N. Tomes******@healthydirections.com
Dianne LidiakMarketer and Writer
G. Cristiano**********@healthydirections.com

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