Paula Harrell Email Address

Executive Director Brand and Product Marketing

Healthy Directions, a Helen of Troy company, is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products

Executive Director for two top nutritional supplement brands totalling $80MM in the direct to consumer channel. Responsible for all aspects of brand management from the execution of direct mail marketing packages, online creative, positioning, copy, and results analysis, to the management of product launches, higher level brand strategy, market analysis, budgeting, and financial reporting. Additional 15+ years experience in marketing, management, and product development for $17MM health and wellness division of direct to consumer alternative health products business and nine years experience in vendor management, purchasing, and merchandising in a supervisory role.