Logo of Healthy Directions

Michelle Riley Email Address


Job Title

Vice President, Marketing

Healthy Directions

Healthy Directions, a Helen of Troy company, is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products


Seasoned executive-level marketer and manager with experience in customer acquisition, retention, and consumer products marketing, product publications and subscriptions, continuity programs, brand development/ positioning, and multi-million dollar P&L management.Specialties: Multi-Channel Marketing Strategy Development (print, direct mail, email, online)Media PlanningCreative -- Developing strategy and concepts, including Copy and Design direction.CopywritingPricing and offersCustomer Segmentation; Analysis of Campaign- & Customer-Level MetricsEnd User-Focused Product Development & LaunchesBrand Development and PositioningMarketing Research & Customer InsightsComplementary Health and Nutritional Supplements MarketsStaff mentoring and management

Last University
Graduated from St. Marys College of Maryland
Based in Montgomery Village.

Other people working at Healthy Directions:

Jennifer StonesiferMarketing Director
Steve Farmers*****@healthydirections.com
Paula HarrellExecutive Director Brand and Product Marketing
Marnina ZweigSenior Brand Marketing Manager
Jessica Paynej*****@healthydirections.com
Ben TeicherPresident, Healthy Directions
Mark LatchisExecutive Director, Finance and Treasury
Bob KroeningPublisher
Carol GranthamCarol's Creative Workshops
Cathy Jo van PeltVice President Customer Relationship Management
Matt KinnahanVice President of Strategy, Analytics and Digital Commerce

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