Michelle Riley Email Address
@healthydirections.com
Vice President, Marketing
Healthy Directions, a Helen of Troy company, is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products
Seasoned executive-level marketer and manager with experience in customer acquisition, retention, and consumer products marketing, product publications and subscriptions, continuity programs, brand development/ positioning, and multi-million dollar P&L management.Specialties: Multi-Channel Marketing Strategy Development (print, direct mail, email, online)Media PlanningCreative -- Developing strategy and concepts, including Copy and Design direction.CopywritingPricing and offersCustomer Segmentation; Analysis of Campaign- & Customer-Level MetricsEnd User-Focused Product Development & LaunchesBrand Development and PositioningMarketing Research & Customer InsightsComplementary Health and Nutritional Supplements MarketsStaff mentoring and management
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