Logo of Healthy Directions

Matt Kinnahan Email Address


Job Title

Vice President of Strategy, Analytics and Digital Commerce

Healthy Directions

Healthy Directions, a Helen of Troy company, is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products


Over 20 years of cross-functional business and technical experience leading corporate initiatives. Highly regarded strategic business partner and trusted adviser to C-level executives across multiple business units.- Brand management responsiblities and P&L ownsership- Proven track record of developing business models including: sales forecasts, pricing analysis, marketing campaign planning, customer lifetime value, pro forma profit and loss statements, and hundreds of ad hoc reports- Advanced skills in data, marketing, and financial analysis; project management; business performance management (BPM); business intelligence (BI)- Proficient in: T-SQL, MS SQL Server BI Suite, OLTP and OLAP database development and management, ETL tools, data warehousing, report lifecycle management- Certified Business Intelligence Professional, Master Level from The Data Warehousing InstituteSpecialties: Brand Management; Multichannel Marketing; Product Development; P&L Management; Marketing Analysis for Direct to Consumer; Business Performance Management; Business Intelligence; Reporting Lifecycle Management; OLTP and OLAP Data Design; Proficient in MS SQL Server BI Suite, SQL Programming and MS Excel; Completed master level certification from The Data Warehouse Institute in Business Analytics.

Last University
Graduated from University of Maryland College Park
Based in Potomac.

Other people working at Healthy Directions:

Jennifer StonesiferMarketing Director
Steve Farmers*****@healthydirections.com
Michelle RileyVice President, Marketing
Paula HarrellExecutive Director Brand and Product Marketing
Marnina ZweigSenior Brand Marketing Manager
Jessica Paynej*****@healthydirections.com
Ben TeicherPresident, Healthy Directions
Mark LatchisExecutive Director, Finance and Treasury
Bob KroeningPublisher
Carol GranthamCarol's Creative Workshops
Cathy Jo van PeltVice President Customer Relationship Management
N. Tomesn*****@healthydirections.com
Dianne LidiakMarketer and Writer
G. Cristianog*****@healthydirections.com

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