Matt Kinnahan Email Address

Vice President of Strategy, Analytics and Digital Commerce

Healthy Directions, a Helen of Troy company, is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products

Over 20 years of cross-functional business and technical experience leading corporate initiatives. Highly regarded strategic business partner and trusted adviser to C-level executives across multiple business units.- Brand management responsiblities and P&L ownsership- Proven track record of developing business models including: sales forecasts, pricing analysis, marketing campaign planning, customer lifetime value, pro forma profit and loss statements, and hundreds of ad hoc reports- Advanced skills in data, marketing, and financial analysis; project management; business performance management (BPM); business intelligence (BI)- Proficient in: T-SQL, MS SQL Server BI Suite, OLTP and OLAP database development and management, ETL tools, data warehousing, report lifecycle management- Certified Business Intelligence Professional, Master Level from The Data Warehousing InstituteSpecialties: Brand Management; Multichannel Marketing; Product Development; P&L Management; Marketing Analysis for Direct to Consumer; Business Performance Management; Business Intelligence; Reporting Lifecycle Management; OLTP and OLAP Data Design; Proficient in MS SQL Server BI Suite, SQL Programming and MS Excel; Completed master level certification from The Data Warehouse Institute in Business Analytics.