Michele ('Smith') Balcerek Email Address

Copywriter

Healthy Directions, a Helen of Troy company, is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products

My writing and editing experience encompasses developing copy for direct mail, catalogs, emails, web channels, newsletters, and news stories for radio and print. As a copywriter, I collaborate with brand and marketing to execute marketing campaigns for loyalty, retention, reactivation, and acquisition efforts. As a communications specialist I wrote copy, developed and promoted marketing campaigns, as well as planned and coordinated incentive trips, seminars, and trade shows. Throughout my career, I have managed my own projects as well as the work of others.