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Michele ('Smith') Balcerek Email Address


Job Title


Healthy Directions

Healthy Directions, a Helen of Troy company, is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products


My writing and editing experience encompasses developing copy for direct mail, catalogs, emails, web channels, newsletters, and news stories for radio and print. As a copywriter, I collaborate with brand and marketing to execute marketing campaigns for loyalty, retention, reactivation, and acquisition efforts. As a communications specialist I wrote copy, developed and promoted marketing campaigns, as well as planned and coordinated incentive trips, seminars, and trade shows. Throughout my career, I have managed my own projects as well as the work of others.

Last University
Graduated from University of Pittsburgh

Other people working at Healthy Directions:

Jennifer StonesiferMarketing Director
Steve Farmer*******@healthydirections.com
Michelle RileyVice President, Marketing
Paula HarrellExecutive Director Brand and Product Marketing
Marnina ZweigSenior Brand Marketing Manager
Jessica Payne******@healthydirections.com
Ben TeicherPresident, Healthy Directions
Mark LatchisExecutive Director, Finance and Treasury
Bob KroeningPublisher
Carol GranthamCarol's Creative Workshops
Cathy Jo van PeltVice President Customer Relationship Management
Matt KinnahanVice President of Strategy, Analytics and Digital Commerce
N. Tomes******@healthydirections.com
Dianne LidiakMarketer and Writer
G. Cristiano**********@healthydirections.com

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