Heather Malenshek Email Address

Board Member

Harley-Davidson designs, manufactures, and markets motorcycles.

In my career, brands have relied on me to elevate their strategic marketing capabilities to take on the role of growth engine for the company. I help companies and brands uncover the hidden truth of what’s really going on in the business and consumer interactions and teach them a process for connecting with consumers in a powerful and meaningful way to drive accelerated growth and to future proof their business. ★ Recognized as subject matter expert in multiple areas, including audience engagement, brand leadership/positioning/transformation, consumer and business insights, digital marketing/transformation, social media, customer experience and storytelling. ★ Successfully instituted Agile methodologies to enable the company to gain a competitive advantage in a rapidly changing market. ★ Conceived, designed, and delivered multiple successful business-critical, innovative initiatives spurring business revenues. ★ Implemented highly successful marketing strategies that significantly increased customer engagement and company profitability resulting in repeated business successes. ★ Proactively built strong, accountable, high-performance, and mission-driven teams through strong, yet humble leadership always seeking to incorporate ideas and concepts regardless of the inspiration source. ★ Lifelong lover of motorcycles and the open road