Responsible for the Strategic Direction and Execution of Marketing
Health Alliance Plan (HAP) is a Michigan-based, nonprofit health plan that provides health coverage to more than 675,000 members and companies of all sizes. For more than 50 years, HAP has partnered with leading doctors and hospitals, employers and community organizations to enhance the health and well-being of the lives we touch. HAP offers a product portfolio with six distinct product lines: Group Insured Commercial, Individual, Medicare, Medicaid, Self-Funded and Network Leasing. HAP excels in delivering award-winning preventive services, disease management and wellness programs, and personalized customer service.
Integrated marketer, skilled in strategic planning and execution with a focus on key performance metrics. Strong relationship manager with an affinity for building consensus across functions. Areas of Expertise-Strategic Planning-Brand management-Comprehensive Campaigns-Corporate Marketing-Budgeting-Revenue Targets-Event Planning-Fundraising-Sponsorship Development-Hiring and Training
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