We produce some of the most visible and influential trade show, corporate and managed events in the world. With decades of experience and a comprehensive array of event services, we will create your most successful event ever.
With more than 25 years of experience, Carstens is an award-winning brand marketing professional. She creates game-changing branding and marketing programs that integrate a variety of 360 marketing tactics including thought leadership, social, digital, print, experiential, direct and traditional advertising. She is adept at discovering uniquely valuable messages and then articulating them to support sales and energize audiences. Carstens provides branding counsel to marketing, sales and business executives and has demonstrated strength in leading creative teams towards break-through work. In addition, she leads and executes qualitative research and analysis. Carstens has led communication and branding efforts through a number of major acquisitions, corporate alignments, long-term initiatives, and corporate change/transformation. Her specialties include corporate brand positioning, integrated marketing, messaging frameworks, brand architecture, brand identity, internal and external communications, product positioning, media relations, analyst relations, sales support, campaigns, content strategy, and communication strategy. Over the years, Carstens has gained the type of experience you only get from being in the trenches, working side-by-side with clients, crafting plans, watching details and overcoming the unexpected. She is past president of the Dallas Chapter of the American Marketing Association. Her work has been recognized regionally, nationally, and internationally.
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