Lisa Goh Email Address

Director of Marketing, Asia Region

F5 Networks provides application delivery networking technology that optimizes the delivery of network-based applications.

(1) All rounded marketing professional with strategic responsibility for brand positioning, go-to-market model, product marketing, public relations & analyst relations, channel, isv alliance marketing, and the regional communications focus in AMD. (2) Regional operational responsibility for market operations, strategic planning, budgeting, infrastructure and information systems. Focus on driving maximum marketing return-on-investment (ROI). (3) Good business and technical understanding of product portfolio management and service management and delivery in Enterprise IT Market. (4) Strong leadership and interpersonal skills through leading global, apac-wide and regional virtual teams and projects. (5) Excellent in driving sales impact via marketing and channel initiatives through simplification of sourcing strategies for technical service delivery for VMware to enhance customer experience in Asia Pacific, positioning Sun StorageTek solutions in both Enterprise and Volume market and driving attached rates for both software and services across South Asia. (6) Strong partner enablement skills through the development of Go-To-Market programs addressing requirements in the partner ecosystem in Sun Microsystems. (7) Excellent project management capabilities exhibited by driving service implementation plan with OEM partners and BPO players in VMWare and new product introduction and demand generation activities with cross-functional and cross-geographical teams in Sun Microsystems. Specialties: My diverse professional experiences having worked in pan-geography and cross functions in services, products, sales and marketing has greatly enhanced my multi-cultural adaptability, regional acumen and approach in problem-solving.