Kristen Petersen Email Address

Principal Consultant

F5 Networks provides application delivery networking technology that optimizes the delivery of network-based applications.

Tealium | Marketo | Iterable | Salesforce | Allocadia | ON24 | Wrike | Jira | SQL | Demand & Lead Generation | Email Marketing | Paid & Social Marketing | Data Mining | Metric Report Design | Marketing Operations Best Practices | Organizational Skills | Analytical Skills | Systems & Process Management | Master Data Strategy | Vendor Selection & Management | People Management ● Energetic, accomplished professional with 20 years of technical marketing experience ● 17 years hands-on marketing technology implementation & marketing operations success ● Strong analytics, reporting, and database design experience including data services (ingress & egress, audience segmentation and testing,, customer/prospect profiling, and metric report design) ● 11 years experience in email, social & display marketing, annual planning & budgeting, program management, data services & account management ● Reputation for effective team management, strong organizational techniques, critical attention to detail