Eric Pooley Email Address
@edf.org
McKinsey Partner Leading Global Publishing
EDF protects the Earth's resources using smart economics, practical partnerships & rigorous science. Our members help us tackle urgent problems.
I've spent more than three decades as an editor, author, speaker, moderator and manager bringing ideas to life through deep research and powerful story-telling. At Fortune Magazine, which I ran or helped run for over 10 years, we called it Journalism and sold ads and won awards. At McKinsey & Company, which I joined in 2008, we call it Thought Leadership and measure ourselves through the impact we deliver for clients and other key audiences. In both cases the keys to success include building great teams, creating compelling content with deep analysis and, these days, leveraging cutting-edge digital design. I especially follow trends in media, economics, technology, global issues and politics. While McKinsey mainly develops its own insights, we believe in the power of convening and offer excellent platforms for those who are truly shaping the debates that matter. Talk to me if that interests you.
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