Partner + Chief Creative Officer
Doner London is a full-service creative agency. Part of MDC Partners, one of the fastest growing agency networks in the world, Doner London s client base includes Huawei, Novotel, Mercure, Geox, Nikon and Fiat Chrysler Automobiles. Doner London is global lead digital agency across eight of FCA s iconic brands.
'Business needs a chief courage officer'This is the assertion of a favorite spot of mine directed by Jeffery Plansker. A fitting fact since Jeffrey is the guy who directed the launch work for the Kaiser Permanente 'Thrive' campaign which, at the time, took an act of courage for my clients to buy.In a recent issue of Esquire, director Tom Kuntz described the projects he’s attracted to by saying 'The ads that I choose are the ones I can’t believe they are going to do.' A pattern you can see clearly in his reel filled with Old Spice, Skittles, Career Builder and the Max & Al effort I worked on for Silverado HD.Even more recently AdAge put Chrysler CEO, Olivier Francois, on their cover lauding his reputation for 'poking at beehives.' They later go on to make the point that his staff is responding well to his boldness; that he’s 'taking the kind of risks that make them feel more confident than they ever did while owned by German carmaker Daimler or private-equity firm Cerberus Capital.'And when I once had the opportunity to work alongside famed copywriter, Janet Champ, she told me that the way she got to that amazing Nike women's work was just by having the guts to get really personal and tell some inner-most truths.Here’s my point.Maybe as the lifespan of the typical CMO grows shorter some are realizing that they better hurry up and leave their mark.Maybe if you’re a director who is still getting boards that seem like 'a practical joke on the client' you realize you better make them quickly before they go away.Maybe you’re a creative or a planner or an AE and you decide that failing hard is just the risk you run for trying to win big.And maybe in this business filled with wonderfully talented minds, perhaps the greatest talent one can possess is courage.
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