Jay Leedy Email Address

Director of Business Development, Digital Media Group

Diversified Systems, Diversified Media Group, and Skyweb Digital Media are now unified as one company, Diversified.

When I graduated with a BFA from UGA, I never envisioned my part-time college job at Macy's men's store would lead to a career working for and with retailers. My longevity with the retail industry is a testimony to its appeal: Evolutionary, Revolutionary, Complex, and Relatable to Everyone. We are all consumers, and now more than ever we as shoppers have immense power to choose how and when to shop through mobile technologies.I develop client strategy to deliver sales results by activating brick & mortar environments to connect virtual shopping engagements with physical retail space. Through effective media planning and targeted consumer promotion, my clients realize full potential of Retail Merchandising objectives. As shoppers increasingly use digital technology throughout the customer journey, physical stores play critical roles delivering on brand promise and completing a fully realized Customer Experience. Integrated Marketing Campaigns comprised of Advertising Programs and Branding Campaigns help clients solve for gaps in omni-channel strategies at the store level. Specialties: Consultative Sales, Merchandising Programs, Visual Merchandising, Store Planning, Equipment Specification, Shopper Marketing, Consumer Experiences, Retail Operations, Strategic Execution, Loss Prevention, Asset Protection, Merchandising Defense, POS Systems, Vending Systems, Retail Shrink and Theft Prevention, Integrated Digital Media Solutions, Emerging Technologies, Digital Out-of-Home (DOOH) advertising, Digital Place- Based (DPb) Media, Digital Signage, Video Driven Corporate Communications, Data Communications, B2B, B2C, Software as a Service (SaaS), Consumer Packaged Goods (CPG), New Business Development, Multi-Channel, iBeacon (BLE), Client Partnerships, Business Development, Digital Content Development, Content Distribution, Digital Content Management, Proximity Marketing, NOC Services, Field Technical Services, Media Strategy, Application Development, Digital Wayfinding