Senior Manager of Optimization and Conversion
DeVry University offers on campus & online college courses and degrees. Enjoy flexible scheduling with online university classes that start every 8 weeks.
7 years of leading and managing the marketing automation team using Salesforce Marketing Cloud and responsible for sending over 2 million emails per month. Developed marketing strategies to drive engagement at every stage of the marketing funnel in support of customer acquisition, conversion, and retention. Built multi-touch journeys based on audience behaviors that ensured the customer felt a personal connection during any phase of their customer lifecycle.
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