Dawn Bradshaw Email Address

Career Skills and Expertise

DeVry University offers on campus & online college courses and degrees. Enjoy flexible scheduling with online university classes that start every 8 weeks.

I am a seasoned, results-focused senior-level marketing leader who works with CEOs and business leaders to mature marketing strategies, disciplines, and teams – transforming them into lead gen engines to accelerate business growth. WHAT I DO • DRIVE BUSINESS GROWTH: Transform marketing strategies to accelerate business growth • LEAD STRATEGY AND EXECUTION: Develop go-to-market strategies and build integrated campaigns that deliver results • MATURE MARKETING: Transforming from tactical to strategic, demand gen • LEAD DIGITAL TRANSFORMATION: Lead businesses though game-changing digital transformation • BUILD BRANDS: Build powerful brands, brand stories, and customer experiences • OPTIMIZE OPERATIONS: Build and optimize processes that promote efficiency and effectiveness • BUILD HIGH-PERFORMING TEAMS: Build, scale, mentor and inspire healthy, high-performing teams HOW I DO IT • AGILE LEADERSHIP: Making decisions based on testing, insights, and data • COLLABORATION: Cultivating a culture of collaboration, problem-solving, and innovative thinking • ADAPTABILITY: Leading both broadly and deeply, with intellectual curiosity and entrepreneurial spirit • CREATIVE/ANALYTICAL: Balance of analytical and creative thinking; the art and science of business building WHERE I COME FROM • Digitally-driven, brand-focused, and forward-thinking companies • Agency and corporate experience – B2B, B2C, B2B2C CAREER HIGHLIGHTS BUSINESS TURNAROUND: Relaunched brand, leading turnaround for declining brand in shrinking market, resulting in 10% growth. BUSINESS GROWTH: Drove volume increase of $1.2B for digital mortgage lender by transforming marketing strategies and team to support business goals and growth. MARKETING INFRASTRUCTURE: Slashed marketing spend by $1.1M in first fiscal year by building a robust internal creative team from the ground up, including talent and infrastructure to execute at speed and scale. MARKETING OPERATIONS: Offset $3.3M in costs by implementing marketing operations solution to support needs of 95+ national locations. Drove $1B volume increase by implementing new marketing automation solution to enhance sales enablement and promote growth goals, supporting 230+ loan officers.