Casey Harlin Email Address

abcdefg@delta.org

Job Title

Founder and Chief Executive Officer

Company
Bio

Casey is a digital change agent. An “intrapreneur” with a successful track record of innovating within conservative environments. Casey’s mix of marketing and technology experience uniquely qualifies him to guide otherwise traditional Marketing and IT organizations to the digital promise land. Key accomplishments and qualities include: Marketing executive managing 15 staff responsible for Delta Dental’s web sites and services, direct marketing, digital marketing (SEM, SEO), marketing automation and marketing analytics for B2B, B2C and B2B2C. Created the Delta Dental Marketing Engine – a team and platform which allows for personalized, relevant and timely communications to 30+ million constituents (e.g. dentists, enrollees, employers) via SMS, email and print Developed and launched the Delta Dental Marketing Database and Analytics program – a team and platform with a 360 degree view of employers, brokers, dentists and enrollees Actively led Delta Dental’s cost transparency efforts with the elaboration and development of an enrollee cost estimator. A responsive web application which thoughtfully navigates enrollees through the complexities of dental insurance to arrive at the likely cost of a visit. Led bootstrap product innovation efforts to develop and pilot the Dentegra Smile Club. A free discount program in California and Texas with over 15,000 members (launched Oct ’15). Actively leading a cross-functional team to reimagine Delta Dental’s digital customer experience Digital evangelist with an excellent ability to distill complex issues and solutions into a c-suite summary Extremely curious. Applies the scientific method to all aspects of life, technology and marketing are no exception Serial optimist. Where there’s a will there’s a way

Last University
Graduated from University of Illinois
Location
Based in Georgia, United States.

Other people working at Delta:

Jamie KarpilowGlobal Human Resources Business Partner
Troy Hodson MbaAssociate Vice President, Information Technology
Miriam MahfouzSenior Vice President, Global Talent and Diversity
Michael HankinsonDirector Board of Directors
Andrea FegleyVice President, Legal and Regulatory
Alicia WeberSenior Vice President, Finance
E. Muzzy******@delta.org
Brian HolmManaging Attorney
Belinda MartinezExecutive Vice President Alliances and President Delta Dental Insurance Company
Denise MatsonDirector of Product Management- Sales and Marketing
Shan SwaminathanVice President of Enterprise Architecture and Innnovation
John CraigInformation Technology Asset Manager
Shelly WalsheDirector, Sales Administration
Michael ManerVice President Sales

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