Casey Harlin Email Address

Founder and Chief Executive Officer

Casey is a digital change agent. An “intrapreneur” with a successful track record of innovating within conservative environments. Casey’s mix of marketing and technology experience uniquely qualifies him to guide otherwise traditional Marketing and IT organizations to the digital promise land. Key accomplishments and qualities include: Marketing executive managing 15 staff responsible for Delta Dental’s web sites and services, direct marketing, digital marketing (SEM, SEO), marketing automation and marketing analytics for B2B, B2C and B2B2C. Created the Delta Dental Marketing Engine – a team and platform which allows for personalized, relevant and timely communications to 30+ million constituents (e.g. dentists, enrollees, employers) via SMS, email and print Developed and launched the Delta Dental Marketing Database and Analytics program – a team and platform with a 360 degree view of employers, brokers, dentists and enrollees Actively led Delta Dental’s cost transparency efforts with the elaboration and development of an enrollee cost estimator. A responsive web application which thoughtfully navigates enrollees through the complexities of dental insurance to arrive at the likely cost of a visit. Led bootstrap product innovation efforts to develop and pilot the Dentegra Smile Club. A free discount program in California and Texas with over 15,000 members (launched Oct ’15). Actively leading a cross-functional team to reimagine Delta Dental’s digital customer experience Digital evangelist with an excellent ability to distill complex issues and solutions into a c-suite summary Extremely curious. Applies the scientific method to all aspects of life, technology and marketing are no exception Serial optimist. Where there’s a will there’s a way