Marketing Leader and Digital Chief and Agency Executive and Decent Cook
Code and Theory is an award-winning creative agency that creates products, content and campaigns across physical and digital worlds. Founded in New York in late 2001, Code and Theory is one of the largest remaining independently-owned creative agencies in the U.S., with more than 230 people working across offices in New York, London, San Francisco and Manila. The agency creates across the entire ecosystem - from physical and digital product creation to digital marketing and storytelling. Our past and current clients include Dr Pepper Snapple Group, Maybelline New York, Comcast, Vogue, the BURGER KING brand, Guardian News and Media, Mashable, the Los Angeles Times, and many others.
25+ years working at the intersection of creativity, innovation, and technology in marketing, design, and advertising. I am best at taking the kernel of a marketing idea and leading multidisciplinary teams to strategically create effective communications along the customer journey. I enjoy the challenge of mentoring and leading teams and offices in executing creative, ROI-based marketing campaigns and solutions. My experience in digital marketing includes: Demand Generation, Creative Content Development, Website Design and Development, Social Media , Programmatic Media, Search Engine Marketing, CRM, Data and Analytics Insights. Additional experience includes: Strategy Planning & Execution, Brand Positioning, User Experience, Brand Development, Product Roadmaps, New Business Development, P&L Management, B2C & B2B Marketing, Team Leadership and Development, Campaign Development, Business Negotiations and Contracts, and Process Improvements. If you're still with me, I was raised to understand the difference between listening and speaking. I'm a team player who's not appearing anytime soon on a keynote panel wearing a down vest and colorful socks. I've been incredibly fortunate to work with and for talented people, amazing clients, and strong companies. I love the changing times around us and enjoy ambiguity and the pace of innovation.
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