Marketing Leader and Digital Chief and Agency Executive and Decent Cook
Code and Theory is an award-winning creative agency that creates products, content and campaigns across physical and digital worlds. Founded in New York in late 2001, Code and Theory is one of the largest remaining independently-owned creative agencies in the U.S., with more than 230 people working across offices in New York, London, San Francisco and Manila. The agency creates across the entire ecosystem - from physical and digital product creation to digital marketing and storytelling. Our past and current clients include Dr Pepper Snapple Group, Maybelline New York, Comcast, Vogue, the BURGER KING brand, Guardian News and Media, Mashable, the Los Angeles Times, and many others.
I work at the intersection of ideas, creativity, innovation, technology and results. I've been incredibly fortunate to work with and for talented people, amazing clients and strong companies. I remember the excitement I felt before my first professional interview, pacing the lobby of Embarcadero Four and silently thinking, "This is it; here we go." Throughout my career, I've never lost that feeling. My approach to leadership is a mix of collaboration, setting the temperature, clearly establishing a direction, and managing with integrity and accountability. I am a change agent and versatile senior marketing strategist with a history of delivering multimillion-dollar results for high-profile global companies. Having worked at leading digital technology and design companies, I'm extremely comfortable with new ideas and the pace of innovation. Working closely and leading teams has delivered a record of success in revenue, profitability, and market growth objectives as well as driving excellence in marketing operations and staff development. I am a trusted partner to executives, customers and company stakeholders alike with the ability to capitalize on market opportunities. I enjoy the challenge of mentoring and leading offices and teams that execute creative ROI-based sales campaigns and solutions. My experience in digital also includes: Demand Generation Creative Content Development Social Media Multimedia Marketing Initiatives Programmatic Media Search Engine Marketing Data and Analytics Insights CORE COMPETENCIES Strategy Planning & Execution Brand Positioning User Experience Brand Development Product Road-mapping New Business Development P&L Management B2C & B2B Marketing Team Leadership and Development Multimedia Marketing Campaign Development Business Negotiations and Contracts Process Improvements
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