XD Principal
Code and Theory is an award-winning creative agency that creates products, content and campaigns across physical and digital worlds. Founded in New York in late 2001, Code and Theory is one of the largest remaining independently-owned creative agencies in the U.S., with more than 230 people working across offices in New York, London, San Francisco and Manila. The agency creates across the entire ecosystem - from physical and digital product creation to digital marketing and storytelling. Our past and current clients include Dr Pepper Snapple Group, Maybelline New York, Comcast, Vogue, the BURGER KING brand, Guardian News and Media, Mashable, the Los Angeles Times, and many others.
In my process I bring holistic design skills-- research, user experience, service design, industrial design, and strategic thinking-- to create inspired solutions informed by user-driven data that is designed for the benefit of all. My approach begins with fully understanding the business and user problem and focusing on those it impacts. Empathy guides my exploration and hypotheses, and I find inspiration around every corner. I seek opportunities in rewarding and challenging situations that will utilize my creative energy, passion for sustainability, and personal skills to encourage growth and advancement.
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