Michael Treff Email Address

President

Code and Theory is an award-winning creative agency that creates products, content and campaigns across physical and digital worlds. Founded in New York in late 2001, Code and Theory is one of the largest remaining independently-owned creative agencies in the U.S., with more than 230 people working across offices in New York, London, San Francisco and Manila. The agency creates across the entire ecosystem - from physical and digital product creation to digital marketing and storytelling. Our past and current clients include Dr Pepper Snapple Group, Maybelline New York, Comcast, Vogue, the BURGER KING brand, Guardian News and Media, Mashable, the Los Angeles Times, and many others.

As President of Code and Theory, Mike Treff oversees the agency’s output and client roster, across 6 offices and 500 employees. Residing in the company's New York office, Treff has been with the company since 2011, holding positions of Director of Creative Strategy and Managing Partner prior to his current role. Over that span, the agency has grown significantly in both size, as well as the scale of its work. During his tenure, he as establishing practices within Code and Theory focused on Data, Analytics and Research (DAR), Creative Technology, Branding and Identity, Experiential Marketing, Industrial Design, and Business Consulting. Over that span, the company has garnered dozens of awards including being named to Fast Company’s list of Most Innovative Companies. With a client roster that represents diverse categories ranging from finance to sports to publishing to cpg and more, Code and Theory sits comfortably at the intersection of creativity and technology, with strategy and consumer insight at the center of the companies work. Prior to joining Code and Theory, Treff was the Co-Founder and Creative Director of Soundscreen Design, a boutique product design company within Warner Music Group. Additionally, he spent eight years working in various creative and strategic account roles at traditional, digital, and integrated advertising agencies including JWT, Agency.com, and TBWA Chiat / Day, where he worked with brands like Snickers, Skittles, Rolex, Choice Hotels, and Maidenform.