Geoffrey Sanders Email Address

Senior Vice President, Growth Marketing, Analytics and ECommerce

Casper is disrupting the mattress industry by merging meticulous design and engineering with a direct-to-consumer business model. Launching with just one perfect mattress construction, the company has created a sleep surface that contours to body without any reduction in bounce or circulation. By removing retail and distribution partnerships, Casper’s mattress costs a third of the closest brick and mortar equivalent.

Results-focused, analytical marketing leader with proven ability to leverage data and technology to drive business growth. 14+ years marketing experience in acquisitions, cross-sell & retention marketing across digital and traditional channels, with exposure to strategy, product, and operations. Acclaimed manager with history of building high-performing & innovating teams, increasing sophistication and efficiency of marketing organizations, and leading across functions to drive execution. MBA from Kellogg School of Management and Bachelor’s degrees from MIT.