Director of Offine Marketing
Casper is disrupting the mattress industry by merging meticulous design and engineering with a direct-to-consumer business model. Launching with just one perfect mattress construction, the company has created a sleep surface that contours to body without any reduction in bounce or circulation. By removing retail and distribution partnerships, Casperâs mattress costs a third of the closest brick and mortar equivalent.
Performance marketer with experience across the consumer funnel, from acquisition to product to monetization and P&L management. Currently managing TV, radio and podcast marketing for Casper, recently named one of the World's Most Innovative Companies in Retail by Fast Company.
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