Operating Council, Value Accelerator
Casper is disrupting the mattress industry by merging meticulous design and engineering with a direct-to-consumer business model. Launching with just one perfect mattress construction, the company has created a sleep surface that contours to body without any reduction in bounce or circulation. By removing retail and distribution partnerships, Casperâs mattress costs a third of the closest brick and mortar equivalent.
Seasoned marketing executive with 25+ years of experience on the agency and brand side. Equal parts left and right brain - - deeply analytical and commercially driven, but a brand builder and storyteller at heart. I've worked across multiple B2C/B2B industries helping brands reinvent themselves, maintain their leadership positions or scale to become household names. Honored to have been recognized by Forbes and Business Insider as a Top Global CMO, by the IAB as a Direct-to-Consumer All-Star, by Alley Watch as a Top E-Commerce Influencer, and by DTC Magazine as a Most Influential Marketer. Keynote speaker and contributor to publishers spanning brand, media, tech and retail industries.
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