Amy Read Email Address
@carbonite.com
Director, Campaign Operations
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Results focused senior marketing leader with 10+ years of experience developing and delivering innovative strategic data-driven automated marketing programs and campaigns that deliver business results. Expert knowledge of customer email lifecycle management with expertise in driving a holistic communications strategy focused on high volume B2C & B2B customer and channel acquisition, nurture, conversion, loyalty and retention programs. Specialties: Marketing Automation | Digital Marketing | Drift Conversational Marketing | Email Marketing | Database Marketing | Data Integration | Customer Service | Project Management | Lifecycle Marketing | Customer Referral & Loyalty Programs | Upsell/CrossSell Programs | In-product Marketing, Project Management | Photoshop | Dreamweaver | ClickSquared | Silverpop | Responsys Interact
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