Tony Uhlir Email Address

Director, Digital Operations

Cabela's is your home for quality hunting, fishing, camping, recreational shooting and outdoor gear at competitive prices.

Experienced e-commerce leader with a proven ability to grow sales through optimizing user experiences and improving conversion. Over 20 years in the e-commerce/technology industry has provided a broad range of experiences from software developer and project manager to business analyst and e-commerce director. I have had the opportunity to build and manage teams covering a wide variety of responsibilities including user experience (UX), digital product management, web analytics, split testing, web development, performance monitoring, and QA testing. I have a passion for aligning technology solutions to achieve business objectives while satisfying customer's needs. I am a self-motivated, solution driven individual with a proven ability to achieve results under pressure through a persistent and determined work ethic. Specialties: Leadership, Digital Transformation, E-commerce, Product Management, Roadmapping, Team Development, Web Analytics, User Experience (UX), Multivariate/Split Testing, Attitudinal Analytics, Behavioral Analytics, Competitive Intelligence, Project Management, QA/Software Testing, Bridging the gap between business and technology teams