Melissa Schmitt Email Address

Global Product Development and Supply Communications

As the trusted partner and manager of more than 720 campus bookstores nationwide, Barnes & Noble College works with its college and university partners to deliver an unmatched retail and digital learning experience for students, faculty, administrators and alumni. Deeply committed to building relationships with and understanding the needs of more than 5 million students and faculty, Barnes & Noble College conducts ongoing local and national research that allows it to tailor the campus bookstore experience to each school's unique brand, culture and academic mission. From its locally empowered store management philosophy and customer-first culture, to its innovative drive and singular focus on campus retail, Barnes & Noble College is much more than a vendor, but a trusted campus partner.

My Digital Marketing and Communications Experience has landed me in the Corporate Podcasting Planning and Strategy Space with my most recent work at BMS, Merck, Novartis and J&J, launching their Corporate Communications Channels. Prior to consulting in the Pharma space, I had a track record of building strong brands and growing revenues in highly competitive markets through integrated omni-channel marketing programs. Introduced "first-of-its-kind" marketing and promotional concepts informed by robust marketing research and data-driven consumer insight that secured product differentiation and competitive advantage. Expertise in the application of big data in customer segmentation to transform interested consumers into loyal customers. Solid digital and social media experience with emphasis on current trends. Career includes Fortune 50-500, startup, and International Companies. Core Competencies Include: Omni-Channel, Multi-Device Marketing Strategy & Execution • Partner Marketing • Event Marketing • Podcast Channel Management Direct-to-Consumer Marketing (Digital Marketing, Social Media, Mass Media, Email, Text, Mobile Campaigns, Loyalty Programs) Sponsorship Programs • Custom Content • Ecommerce • Brand Strategy & Licensing • Millennial Marketing Big Data Analytics & Customer Segmentation • Marketing Research & Trend Analysis