Erin Lenihan Email Address

Manager, Consumer Marketing

As the trusted partner and manager of more than 720 campus bookstores nationwide, Barnes & Noble College works with its college and university partners to deliver an unmatched retail and digital learning experience for students, faculty, administrators and alumni. Deeply committed to building relationships with and understanding the needs of more than 5 million students and faculty, Barnes & Noble College conducts ongoing local and national research that allows it to tailor the campus bookstore experience to each school's unique brand, culture and academic mission. From its locally empowered store management philosophy and customer-first culture, to its innovative drive and singular focus on campus retail, Barnes & Noble College is much more than a vendor, but a trusted campus partner.

Erin Lenihan is a marketing professional and graduate of James Madison University with a B.B.A. in Marketing and a B.A. in Media Arts & Design. As an undergraduate, Erin gained knowledge of best practices in marketing and print media through courses of study including Integrated Marketing Communications, Strategic Internet Marketing and Print Communication Design. Successful completion of various team projects allowed her to exercise creativity and develop effective research, report writing and presentation skills. Erin was also elected to various leadership roles within the business fraternity Alpha Kappa Psi, demonstrating her hard-working nature and comfort with taking on multiple projects at once. She explored her passion for traveling through a semester abroad at the Universiteit Antwerpen, visiting over 15 cities in 10 countries and resulting in a concentration in European Business. Currently, Erin is a Project Manager at Foot Locker, Inc. In this role, she is managing print production for the Lady Foot Locker, SIX:02 and Footaction brands. Responsibilities of this role include analyzing pricing, timing & quality of vendor prototypes and materials while supporting the marketing strategy and goals of each respective brand. Erin's career goals include utilizing her marketing experience to support charitable endeavors through event and cause-related marketing initiatives.