Lisa Malat Email Address

Vice President and Chief Marketing Officer

As the trusted partner and manager of more than 720 campus bookstores nationwide, Barnes & Noble College works with its college and university partners to deliver an unmatched retail and digital learning experience for students, faculty, administrators and alumni. Deeply committed to building relationships with and understanding the needs of more than 5 million students and faculty, Barnes & Noble College conducts ongoing local and national research that allows it to tailor the campus bookstore experience to each school's unique brand, culture and academic mission. From its locally empowered store management philosophy and customer-first culture, to its innovative drive and singular focus on campus retail, Barnes & Noble College is much more than a vendor, but a trusted campus partner.

A deep fascination with delivering incredible retail experiences and helping foster student success fuels my long-standing passion for understanding customer behaviors and designing the kind of innovations that create loyalty and stronger connections to the brands I serve. This philosophy guides and sustains my career and today drives my role at Barnes & Noble College. As the leader in on-campus retail, Barnes & Noble College is at the forefront of retail and relationship innovation, ensuring that our retail experiences transcend the transaction and deliver a vibrant, customer-first culture that is predicated on being a complete support system for the students, faculty and campus partners we are honored to serve. This inspiring culture means I have the world’s greatest job: leading a dynamic, collaborative team that are experts on b-to-b and b-to-c marketing strategies and channels, seamless operational approaches and processes, and inspirational learning and development programs, with a deep understanding of both the constituencies we serve as well as the many innovative brands looking to connect with our customers. Our team’s combined efforts, along with those of my incredible colleagues, enable us to meet our promise to deliver an unmatched experience for our customers that drives revenue and brand loyalty for the campuses we serve.