Adam Basinger Email Address

Director, Strategy and Business Transformation

As the trusted partner and manager of more than 720 campus bookstores nationwide, Barnes & Noble College works with its college and university partners to deliver an unmatched retail and digital learning experience for students, faculty, administrators and alumni. Deeply committed to building relationships with and understanding the needs of more than 5 million students and faculty, Barnes & Noble College conducts ongoing local and national research that allows it to tailor the campus bookstore experience to each school's unique brand, culture and academic mission. From its locally empowered store management philosophy and customer-first culture, to its innovative drive and singular focus on campus retail, Barnes & Noble College is much more than a vendor, but a trusted campus partner.

Strategic CRM management and business strategy professional with consistent, proven successes. With twenty years of experience and a progression of promotions with Barnes & Noble College, the nation's leading collegiate retail management company, my current role as Director, Strategy & Business Transformation positions me as channel hub within the teams I support, with responsibilities including: •Producing market segmentation analysis needed for C-level reporting to guide new business planning •Advising through the new business strategy and solution development process by demonstrating and sharing the highest levels of market, competitor and company knowledge •Providing big-picture perspective and best practice proposal response and business modeling to meet emerging market needs and positively impact the financial growth of the organization •Encouraging blue ocean strategizing to proactively address industry disruption Currently, my work contributes directly to annual new business revenue/current revenue retention of $130 million.