Nick Ballard Email Address

Managing Director AU and NZ

Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes. We believe that where you go defines who you are and advertisers must capitalize on these insights for meaningful marketing experiences across devices. Our technology filters and scales location data, giving advertisers access to the most accurate location events, location data and unique devices. The data is then applied across the apps that matter most to their consumers. Clients are supported by service experts or can work in a flexible service model of their choice.

Seasoned business leader with a quantifiable track record of driving creative solutions that help clients with communication strategies, branding and capturing new market share at both a customer and sector level. Broad exposure from mobile platforms through to digital publishing, design and print. Strong negotiation skills, with proven experience in leading bid management and differentiating bids to achieve wins despite increased competition. Ability to rollout vision and strategy into viable business solutions that meet P&L objectives. Specialties: Mobile Development; Customer Relationships; Staff Mangement; Fee & Contract Negotiation; Brand Strategy.