Gil Larsen Email Address

Vice President and Managing Director, Americas

Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes. We believe that where you go defines who you are and advertisers must capitalize on these insights for meaningful marketing experiences across devices. Our technology filters and scales location data, giving advertisers access to the most accurate location events, location data and unique devices. The data is then applied across the apps that matter most to their consumers. Clients are supported by service experts or can work in a flexible service model of their choice.

Dynamic leader with 25 years of advertising sales | business development experience in building strategic media and marketing partnerships with brands. Proven track record of generating revenue, recruiting and managing top-notch talent, and engineering a successful go-to-market strategy for a mobile start up launch in the U.S. After six years of building the Blis U.S. business from the ground up, Blis was acquired by LDC, the private equity arm of Lloyds Banking Group of London, in June 2022.