Charlie Smith Email Address

Managing Director Europe

Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes. We believe that where you go defines who you are and advertisers must capitalize on these insights for meaningful marketing experiences across devices. Our technology filters and scales location data, giving advertisers access to the most accurate location events, location data and unique devices. The data is then applied across the apps that matter most to their consumers. Clients are supported by service experts or can work in a flexible service model of their choice.

My career in media spans over twenty years. In my first role, I co-founded a full-service multi-media agency developing client relationships with the likes of; Adidas, Nike, MTV, EMI, BBC, Puma, RedBull, creating and activating global outdoor, experiential, and digital campaigns. After 7 years I successfully sold the company, took some time off before taking up a position at one of the world’s largest digital sports publishers, Perform. In 2010 I joined Blis, a landmark moment in my career so far. I joined a team of seven people in a humble basement on Percy Street where we underwent a journey which has been transformational for the industry and my career. We now sit with 31 global offices and 250 employees running one of the largest Location companies in the world.