Katelin Cwieka Email Address

Assistant Vice President Social Media and Brand Communications Manager

Avidia Bank provides state-of-the-art electronic banking capabilities to businesses and consumers across Central Massachusetts and beyond through online access and full-service branches. Avidia Bank is a $1.2 billion mutual bank, headquartered in Hudson, MA with branches in Hudson, Westborough, Clinton, Leominster, Marlborough, Northborough and Shrewsbury.

I joined Avidia Banks Marketing Department in 2015. Over the course of the last few years, I have helped to build and manage a team of 24 people – all of whom share the same passion I do for storytelling through social media. The team is known as the Avidia Smarties and is the official brand ambassador team for Avidia Bank. Their unique approach to sharing community happenings, volunteer efforts and day to day life at Avidia has gained them national recognition through publications, case studies, podcasts and conferences. The Avidia Smarties also help to humanize Avidia’s brand which dramatically increased Avidia’s brand recognition in the community. In January 2017, I was promoted to AVP – Social Media and Brand Communications Manager, after bringing content creation and social media to the next level at Avidia Bank. My favorite part of my job is creating engaging content such as video, social media, technology and the occasional PR stunt. Additionally, I believe that PR and Marketing are best done when you’re not behind the desk, using strategic event based marketing, like a Farmers’ Market, t-shirt printing night or scavenger hunt. I am passionate about empowering local entrepreneurs to grow their business so I really enjoy teaching for the Center for Women and Enterprise and the Veterans Business Outreach Center. I built my profession in Marketing and PR by working for a marketing agency and freelancing, after a transition from my career in the public safety field.