Alma Klein Email Address

Vice President Creative Director

Arc Worldwide is a marketing and advertising agency which provides relationship strategies, campaign strategy and management, acquisition / retention / loyalty programs.

Creative Lead on MillerCoors Customer and Channel businesses, including on-premise, off-premise and field marketing.Prior to MillerCoors, I served as Creative Director and chief idea gal across Arc's KraftHeinz businesses for just over a year, helping brands like Philadelphia, Kraft Natural Cheese, Planters and Jell-O excel in store and along the path to purchase. I was a key contributor to the Jell-O Simply Good and CapriSun new business wins.From 2008-2015, I was on the P&G team, founding a copy/concept practice that supervised and mentored copywriters across the beauty, household and customer marketing teams.Beyond shopper marketing, I have deep experience in consumer promotions, event marketing, social media and mobile. I've served on the board of Leo Burnett's employee resource group for working parents, bringing in speakers and events designed to advance gender diversity across all levels of the creative department.Specialties: Consumer packaged goods (CPG), food and beverage, personal care and beautyExpertise: Shopper marketing, customer marketing, influencer outreach, promotions