Michelle Swan Email Address

Partner

Appirio is an IT technology company providing mobile, social, crowdsourcing and cloud technology services.

I am a marketing, communications and customer experience professional with more than 20 years of expertise in business-to-business and business-to-consumer technology. I have worked with companies of all sizes - from start-ups to global enterprises like Symantec and Intuit - to build and run successful customer experience and marketing programs, public relations, analyst relations and internal communications programs, as well as field and viral marketing programs. Specialties: Customer experience, corporate and product positioning, product launches and global campaigns, analyst relations, executive thought leadership, speech writing, business and trade media programs, customer loyalty programs, field marketing, social media, communications and Net Promoter Score (NPS) measurement, Customer Advisory Board programs