Chris Dutton Email Address

Head of Demand Generation and Marketing Operations

Appirio is an IT technology company providing mobile, social, crowdsourcing and cloud technology services.

Experienced marketing operations and demand generation leader with a demonstrated history of success in the products & services industry. In the technology industry for the last 10+ years, I've focused on building sales development teams, marketing operations and demand generation. Always thinking about how to elevate the bar and do things better and more efficiently-- leading with strategy, creating sales/marketing processes, launching Account-based Marketing (ABM) as a selling/marketing strategy, building teams and functions from the ground up, reporting and analytics. Using data to make informed decisions, but not to the point of dehumanizing the overall process.