Some informations about Liz Coleman:
Marketing Director and Demand Generator and Marketing Strategist and Analytics Guru and Growth Hacker at Alliantgroup
Houston, Texas, United States.
Went to St. Edward's University
Highlighted Achievements: • Increased revenue from website leads by 678% YOY through SEO, website enhancements, and paid online advertisements. • Refocused the department to have a lead-generation focus and revenue-motivated approach in their campaigns, activities, and goals. As a result, the marketing department has seen a 221% YOY increase in revenue for 2016. • Developed an SEO strategy that improved our Google rankings for specific search phrases from 7th to 3rd place. • Led a LinkedIn paid advertising strategy that led to a 294% increase in targeted LinkedIn leads • Consulted, presented, and executed marketing campaigns for 26 of Forbes’s Top 50 Global Oil Companies. • Trained, developed, and refocused the marketing team, which led to an increase in online buyer registrations by 300% from 2010–2014 through online and email marketing campaigns, resulting in sales from new buyers, totaling an estimated $12,000,000. • Conducted a vendor audit followed by contract negotiations that led to a savings of over $200,000 a year. Identifies marketing campaign and sales trends, developing corrective actions and implementing analytical tools. Skilled in coaching, reporting, analytics, consulting, strategic marketing, lead generation, boosting sales, increasing traffic, team management, and targeted marketing. Software Proficiencies: Reporting: Sequel Reports, Google Analytics SEM: Google AdSense, Google Adwords Email Marketing and Automation: Eloqua Certified, Marketo, MyEmma, MailChimp, Pardot, iContact, Constant Contact, Survey Monkey, HTML CRM: Salesforce, Siebel, Oracle, Sales Logix, NetSuite, Highrise Other: SAP, Hoovers, Hootsuite, Intuit Suite, Dream Weaver, Adobe Suite, LinkedIn Sales Navigator, Basecamp, Pivotal Tracker, CMS, Excel, Power Point, SharePoint

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