Tyrone Ried Email Address

Vice President Strategy and Business Development

With more than 40,000 associates generating over $65B in annual sales throughout our over 70 offices, Advantage Solutions is the premier consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. Our customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, sporting goods, consumer electronics and home center channels.

Team and customer focused leader with experience leading brands in retail (Walmart and Sam’s), and CPG (Clorox, Similac, Ensure). Exceptional record of enhancing long-term growth and profitability through a deep understanding of customer needs, collaborative relationships with cross-functional partners, communicating clear strategic direction, and a relentless focus on execution. Experience in finance, brand management, and sales strategy, including ownership of a $300,000,000+ P&L. Developed and executed holistic marketing plans utilizing traditional and digital media to build brand equity, acquire new customers and drive store traffic. Broad and deep marketing experience including: - Brand marketing - P&L management - Shopper marketing - Omnichannel marketing - Cross-functional leadership - Media strategy - Category management - Pricing strategy - New product development - Digital marketing - Social engagement - Customer Relationship Management (CRM)