Mark Goodfriend Email Address

Director Category Management and Strategic Insights

With more than 40,000 associates generating over $65B in annual sales throughout our over 70 offices, Advantage Solutions is the premier consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. Our customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, sporting goods, consumer electronics and home center channels.

Collaborative Business Development and Sales Team LeaderSENIOR CUSTOMER & CATEGORY DEVELOPMENT EXECUTIVE: Client Service and Business Development team leader focused on collaborative, strategic solutions between Retailers, Manufacturers and Suppliers, Consultants and Marketing Service Organizations. As a sole contributor and a sales manager, led high-performing teams delivering seven-figure new business acquisition and double-digit ongoing revenue growth. Delivered productive and innovative consumer data insights and research, category management solutions, enterprise master data management services, and advanced sales and marketing analytics with leading companies across all disciplines.Sales Management; New Business Development; Market Research; Category Management; Consumer Insights; Customer Development; Marketing Analytics; Marketing Strategy; Pricing; Pricing Analytics; Sales Operations; Demand Planning; Forecasting; Supply Chain Analytics; Trade Promotion; Trade Promotion AnalyticsDRIVING BUSINESS AND FINANCIAL EXCELLENCE THROUGH INSIGHTFUL AND CREATIVE ANALYTICS AND COLLABORATIVE SOLUTIONSLEADERSHIP & MANAGEMENT:Strategic VisionCreation and InnovationResource ManagementBudgeting/Tracking Team BuildingMARKET RESEARCH: Patented Qual/Quan ResearchOn-Line, Live Focus GroupsInsights & ConsultingSALES & BUSINESS DEVELOPMENT: PlanningForecastingProspecting/ClosingTrade/Industry Relations MARKETING & ANALYTICS: Brand/Category StrategyBrand Image/PositioningSyndicated/Custom ResearchSegmentation & Targeting