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Mark Goodfriend Email Address


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Job Title

Director Category Management and Strategic Insights

Advantage Solutions

With more than 40,000 associates generating over $65B in annual sales throughout our over 70 offices, Advantage Solutions is the premier consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. Our customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, sporting goods, consumer electronics and home center channels.


Collaborative Business Development and Sales Team LeaderSENIOR CUSTOMER & CATEGORY DEVELOPMENT EXECUTIVE: Client Service and Business Development team leader focused on collaborative, strategic solutions between Retailers, Manufacturers and Suppliers, Consultants and Marketing Service Organizations. As a sole contributor and a sales manager, led high-performing teams delivering seven-figure new business acquisition and double-digit ongoing revenue growth. Delivered productive and innovative consumer data insights and research, category management solutions, enterprise master data management services, and advanced sales and marketing analytics with leading companies across all disciplines.Sales Management; New Business Development; Market Research; Category Management; Consumer Insights; Customer Development; Marketing Analytics; Marketing Strategy; Pricing; Pricing Analytics; Sales Operations; Demand Planning; Forecasting; Supply Chain Analytics; Trade Promotion; Trade Promotion AnalyticsDRIVING BUSINESS AND FINANCIAL EXCELLENCE THROUGH INSIGHTFUL AND CREATIVE ANALYTICS AND COLLABORATIVE SOLUTIONSLEADERSHIP & MANAGEMENT:Strategic VisionCreation and InnovationResource ManagementBudgeting/Tracking Team BuildingMARKET RESEARCH: Patented Qual/Quan ResearchOn-Line, Live Focus GroupsInsights & ConsultingSALES & BUSINESS DEVELOPMENT: PlanningForecastingProspecting/ClosingTrade/Industry Relations MARKETING & ANALYTICS: Brand/Category StrategyBrand Image/PositioningSyndicated/Custom ResearchSegmentation & Targeting

Last University
Went to Yale University
Is based in Waltham.

Other people working at Advantage Solutions:

Shawn McMillianExecutive Vice President, Eastern US Region and Canada
Tanya DomierChief Executive Officer
Janice AfanadorSenior Vice President, EBS Systems and Payroll Services
Tyrone RiedPrincipal
Timothy B LamNational Technology Manager Enterprise Application Development
Andy KeelerPresident
Bryce RobinsonSenior Vice President, Corporate Counsel
Michael PoseyCyber Security Engineer and Network Security Analyst and Doctor of Computer Science Cybersecurity and Information Assurance
Meghan OrvilleManager Human Resources
Todd Rheaultt*****@advantagesolutions.net
Irene StrohLicensed Realtor
Amy Millera*****@advantagesolutions.net
Israel BelloDirector, Technology Products
Robb PowellLeading Service Companies in the Advantage Solutions' Digital Portfolio
T. Wilsont*****@advantagesolutions.net
Paul Brewerp*****@advantagesolutions.net
Amanda JohnsonSenior Manager Talent Acquisition
Charles Stjohnc*****@advantagesolutions.net
Terry Hallt*****@advantagesolutions.net
Will Mintonw*****@advantagesolutions.net

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