Kurt Raaflaub Email Address

Head of Strategic Solutions Marketing

We are a leading global provider of networking and communications equipment. Our products enable voice, data, video and Internet communications across a variety of network infrastructures. Our solutions are currently in use by service providers, private enterprises, government organizations and millions of individual users worldwide.

Global responsibility for combining the knowledge of service provider pain points, our products, industry trends and competitive offers to craft and deliver compelling messaging/positioning that drive successful marketing campaigns/programs and sales conversations. Expert in understanding the challenges and opportunities associated with the use of FTTx technology, adaptive mesh WiFi and intelligent SaaS to solve business challenges. —Culture eats strategy for breakfast. —Sell the problem, not the solution. —First the why, then the how, only after that the what. Accountable leader having created markets through new product category establishment. An enthusiastic self-starter with 20+ years of improving core marketing activities in a lasting manner: meet goal, improve process, stretch goal, repeat. Natural storyteller equally adept at engaging auditoriums or meeting rooms; executives or interns. Comfortable with change and ambiguity having demonstrated proficiency in role realignment and project reprioritization. Expert with buyers, how they buy and their buying criteria; the use of technology to mitigate challenges.