Sampa Choudhuri Email Address

Marketing Manager, Intuit Small Business

At Actian, we believe data should be used as a competitive advantage. Through the deployment of remarkable data technology, underpinned by a relentless and trusted service commitment, we make sure that business critical systems can transact and integrate at their very best on premise, in the cloud or both. Thousands of companies like Citicorp, Conoco Phillips, Bloomberg, ADP, Intuit and GE Transportation trust Actian to help them solve the toughest data challenges to transform how they run their businesses, today and in the future.

A result-oriented professional with 16 years of experience in B2B and B2C marketing with a track record to innovate and implement highly effective marketing programs. -Ability to develop integrated marketing strategies to promote growth and support established business objectives. -Translate technical information into compelling business benefits -Strong analytical, problem-solving, and project management skills. -Effective communicator with strong business writing skills. -Self-starter, with drive and ability to reach objectives under demanding circumstances. Areas of focus: - Product Marketing – GTM strategy & execution, messaging and positioning - Market and competitive analysis - Corporate Strategy and Planning and execution - Marketing & Communications – PR, AR, collateral, social media - Partner and Channel Marketing – RTM strategy, communications, training, and programs - Field Marketing – sales enablement, tools, program, promotions, training - Demand generation programs and collateral