Senior Manager, Marketing Data Strategy
At Actian, we believe data should be used as a competitive advantage. Through the deployment of remarkable data technology, underpinned by a relentless and trusted service commitment, we make sure that business critical systems can transact and integrate at their very best on premise, in the cloud or both. Thousands of companies like Citicorp, Conoco Phillips, Bloomberg, ADP, Intuit and GE Transportation trust Actian to help them solve the toughest data challenges to transform how they run their businesses, today and in the future.
I am one of those rare unicorns whose technical expertise is informed by over 10 years experience in marketing campaign development and marketing systems. I understand how marketers work and can create a demand machine to optimize marketing performance for B2B companies, from startups to global enterprises. My interests can be summarized into these four categories:Marketing Technology (martech): I start by letting my intellectual curiosity drive research into a company’s business objectives and customer personas. Then, I move onto investigating, implementing and optimizing the martech stack to measurably enhance the capabilities of the marketing organization. Strategic Consulting: My experience working as an independent consultant and as part of a marketing agency has provided me the opportunity to deliver strategic solutions to corporate executive clients. I work through the entire customer life-cycle from initial sales pitch, through proposal development, defining the project scope and deliverable, creating a rock-star account team and delivering exceptional client service. Marketing Operations: I have the rare ability to bridge the gap between marketing strategy, processes and technology. I have managed budgets for client projects as well as the budget associated with in-house demand generation programs. I have deep experience defining the processes and programs necessary to build a profitable demand center; including lead management strategies, marketing and sales alignment, project management, and analytics. Demand Generation: My experience creating and executing demand generation campaigns helps me to design solutions for marketing organizations -- whether those are technology solutions or processes -- that will really work for the marketing team. Since I know how markers think, I can consider how best they will consume and adopt new ideas and capabilities, and how they need to be served.