Director of Digital Analytics
Academic Partnerships helps university partners develop, market, optimize, and grow their online presence by supporting the conversion of quality on-campus programs to engaging online formats, attracting and enrolling qualified students, and providing ongoing support to retain students through graduation.
Website analytics professional who possesses the ability to turn data interpretation into valuable business insights Primary experience is in the areas of developing and presenting detailed online market research Specialties: • Experienced in Website Analytics (Adobe/Omniture and Google Analytics) especially as it applies to local search and social media • Proficient in Creative Uses of Database Administration for Access, SQL, and possessing a detailed knowledge of Excel • Very experienced in pay-per-click (PPC) and affiliate advertising
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