Digital Marketing Executive
Academic Partnerships helps university partners develop, market, optimize, and grow their online presence by supporting the conversion of quality on-campus programs to engaging online formats, attracting and enrolling qualified students, and providing ongoing support to retain students through graduation.
Digital marketing executive with expertise in creating and executing multi-channel programs that leverage technologies to generate leads, drive sales, promote customer loyalty, support brand objectives, and create a positive customer experience. Highly productive as an individual, team leader, or as part of a cross-functional team in a deadline driven, fast-paced environment. Experienced in the creative and administrative management of corporate marketing, digital, advertising, and customer service programs. Proven record of effectively and creatively using multiple mediums, including Internet and traditional media resources, to accomplish broad marketing goals. Known for ability to build and manage teams of A-level professionals to effectively achieve marketing objectives.My philosophy is to keep it simple, intuitive, and deliver an engaging brand encounter.Core Competencies:- Internet Strategy- Loyalty Programs- Branding & Social Media- Search Engine Marketing SEM/SEO/PPC- eCommerce- User Experience/User Interface (UX/UI)- Customer Experience- Vendor Management- Portfolio Management- Mobile Web & Apps- Marketing Systems & Technology- Website Operations Management
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