Aaron Shockey Email Address

Principal

Academic Partnerships helps university partners develop, market, optimize, and grow their online presence by supporting the conversion of quality on-campus programs to engaging online formats, attracting and enrolling qualified students, and providing ongoing support to retain students through graduation.

Senior marketing executive with significant experience in digital and data driven marketing. Strong focus on marketing programs and initiatives that deliver measurable incremental results. Experience in a omni-channel retail environment as well as experience in an agency environment focused on delivering a brand experience that communicates the brand’s personality and value proposition. Has led multiple large scale, multi-disciplinary e-Commerce efforts from discovery through implementation. Experience in building financial models to demonstrate return on investment, building marketing and launch plans for commerce enabled sites, and developing relationship marketing programs to increase customer retention.Specialties: Marketing Strategy (specifically digital), Brand Strategy, Omni-Channel Retailing Strategies, e-Commerce Best Practices, Financial Modeling of e-Commerce Sites, Online Customer Experience